Pictures of Big Shots

Kenworth T680. No past, no future – just greed

Here is why we had that tough Paccar meeting few  days ago – Kenworth is cutting off the family tree branch  they were sitting on for so long. They apparently hired some new product managers who just graduated from community college and figured that they no need no stinking tradition. Screw that 100 years of building classic trucks – now they going to cater mega-fleets with T 660 (aero), T 700 (aero) and the newest product shown below: T 680 (aero). They want to outsell Peterbilt 579 (aero with some classic touches) using  new 680 (aero with no touches) – the only problem I see that they don’t is… there is nothing to look at. It looks exactly like  T 700 and I don’t know what their major was but it sure wasn’t marketing. You don’t want to build premium model that looks like the one you are already selling as an economy truck. It’s against basic p r o d u c t  d i f f e r e n t i a t i o n rules. No wonder student loans crisis is just around the corner…

Kenworth T700Kenworth T680New Kenworth T60 Straigh out of factoy and immediately out of service







4 Responses

  1. Matt Kreiser

    Kenworth should be embarrassed to even call that a truck. The day’s of The World’s Best slogan are long gone!!!

    October 16, 2012 at 6:03 pm

    • Polska Jazda

      I think so – something went wrong here. Not sure exactly what – but I highly doubt T680 will be ever called “World’s Best”

      October 16, 2012 at 8:06 pm

  2. Matt Kreiser

    The picture of the stack of new trucks looks like they’re on the shoulder, what happened did it break down already. That’s quality for ya…stamp another out of plastic with ur big cookie cutter.

    October 17, 2012 at 12:45 am

  3. David H

    I don’t know much about trucks, but this truck is in American Truck Simulator, which is a very fun game! You can buy it and drive it around with freight attached and make money! I don’t own that specific truck in the game, but there’s also a w900. And hey, there’s always the W900! that’s the flagship, right?

    February 25, 2016 at 11:46 am

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